Case Studies

Where strategy meets real-world impact

We’ve helped institutions, manufacturers, and event organizers build better relationships with architects, sponsors, and each other.
Below, you’ll find a selection of projects that reflect how we work: tailored, strategic, and built to last.

Bundesarchitektenkammer (BAK)

Turning sponsorship into a strategic asset

Bundesarchitektenkammer (BAK), the national chamber representing all German architects, approached us in 2016 to support funding for the 2019 Deutscher Architektentag (DAT). What began as a one-off project became a long-term partnership rooted in clarity, structure, and strategy.

  • BAK lacked a strategic approach to sponsorship. Efforts were often last-minute, with unclear value propositions, limited outreach structure, and not enough capacity to manage relationships effectively.

  • We developed a full sponsorship strategy, created tailored packages using our “4 Column” model, and led outreach via direct sales, marketing, and social media. We also managed all sponsor relationships and identified future opportunities like Expo Real and the Venice Biennale.

  • Sponsorship revenue grew by over 1,000% compared to 2015, with all packages sold out ahead of DAT. BAK gained a scalable sponsorship model, stronger industry partnerships, and the internal freedom to focus on mission-led work.

LAUFEN space Berlin

Making the brand visible, meaningful, and local

LAUFEN, known globally for premium bathroom design, launched its Berlin space to connect with architects, designers, and the creative scene. They wanted more than a showroom — they needed visibility, relevance, and real engagement with the A&D community.

  • LAUFEN needed to position the Berlin space as a meaningful platform within a crowded design landscape. Internally, they lacked the structure and clarity to build consistent programming and didn’t yet have the right connections in the local creative network.

  • We helped shape a strategic content and events calendar — curating talks, exhibitions, and collaborations with key partners and institutions. We supported internal alignment, developed industry-specific programming, and helped LAUFEN connect with architects, designers, and cultural influencers.

  • Over two years, LAUFEN Berlin became a recognized cultural venue in the A&D community. Event attendance and brand engagement grew steadily, and the space became a trusted destination for industry conversations, design showcases, and long-term relationship building.

ROMA

Selling with character, not pressure

ROMA, a leading manufacturer of architectural shading solutions, wanted to strengthen how their sales and business development teams connected with architects. While their products were technically strong, their outreach felt uncertain, and relationship-building lacked structure.

  • The team struggled to initiate and sustain contact with architects, unsure of how to tailor their message or build long-term trust. They lacked tools, confidence, and a clear approach for effective, architect-focused sales.

  • We led a full-day, in-house workshop followed by a one-month check-in session. The training focused on personal positioning, trust-based selling, architect-specific messaging, and sustainable outreach strategies — with practical tools like LinkedIn and role-play exercises.

  • ROMA’s team redefined how they approached architects. They gained confidence, refined their messaging, and implemented new follow-up routines. Most importantly, they shifted from transactional sales to relationship-building — laying the groundwork for a lasting architect network.

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