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Charité Berlin

Berliner Medizinhistorisches Museum

Berlin’s world renowned hospital the Charité approached THE ART OF BUSINESS early 2018 for advice on developing corporate sponsorship strategies for a capital works project as well as for the Berlin Museum of Medical History.


Following intensive workshops with the respective teams in which we evaluated both internal and external factors affecting sponsorship readiness; made a SWOT analysis; developed a catalogue of possible benefits for corporate partners; and identified target companies, THE ART OF BUSINESS prepared two indiviualised strategic concepts for attracting corporate partnerships.


As part of our service, we have also trained staff in cold calling and sponsorship sales technique, to ensure the team has the necessary skills to build interest from corporate partners.


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