In today’s uncertain economic landscape, it is becoming increasingly important that cultural organisations implement complimentary revenue streams to fund their projects and operations.
Likewise, for businesses to remain ahead of their competition, it is crucial to nurture a positive brand awareness and increase loyalty. By aligning marketing-communication and / or CSR-strategy with cultural partnerships, business has the chance to achieve this and more.
THE ART OF BUSINESS helps connect cultural organisations and businesses; and assists in the conceptualisation, implementation and management of mutually beneficial partnerships.
Our vision is to uncover inherent synergies between business and culture, to incorporate these into a successful partnership strategy and build long-term relationships.